The Importance of Diversification for Small Business 401(k)s
Author: Siân Killingsworth / 23 Jun 2023 / Small Business 401k

Whether you’re a small business owner, employee, or an individual with a 401(k) plan, retirement planning can feel overwhelming at times. Small business 401(k)s need to spread investments across different types of assets to lower risk and increase profits. Diversification not only benefits individuals but also ensures that the retirement plan meets the needs of all small business employees.
What is Diversification?
Let’s start with the basics.
Diversification in investment refers to the practice of spreading funds across various assets to mitigate risk. It involves offering a range of asset types for employees, including stocks, bonds, mutual funds, and alternative investments like real estate. Diversification aims to lower risk by spreading assets to protect against one investment doing badly and hurting an employee’s whole portfolio.
How much will you pay for 401(k)? Get an instant quote.
(just me/or my business partner/spouse)
Or schedule a free consultation with a retirement specialist.
Why is Diversification Important in Retirement Planning?
Retirement planning revolves around ensuring that you have enough funds to sustain your lifestyle throughout your retired years. However, predicting which investments will perform well in the future is impossible. Diversification plays a vital role in reducing the risk of losing money in any particular investment or asset class. By spreading investments across a range of assets, the impact of market volatility can be minimized, lowering the risk of financial loss.
The Risks of Not Diversifying
We’ve all heard the horror stories of individuals who invested all their retirement funds in a single stock, only to witness its value plummet and jeopardize their retirement plans.
Investing in different types of assets can help protect your money. If one asset doesn’t do well, the others can make up for it. This can help you and your employees have a better financial future.
How to Diversify Your Retirement Portfolio
Effective diversification goes beyond merely investing in a range of assets; it involves making intelligent investment decisions. Here are some tips on how to diversify your retirement portfolio effectively:
- Consider asset allocation. This involves dividing your investments into different asset classes based on your goals and risk tolerance. This helps you to manage risk and maximize returns. The recommended asset allocation will depend on factors such as investment goals, time horizon, and risk tolerance.
- Invest in Different Asset Classes: Investing in various asset classes helps reduce the risk of losing money in any single investment. For example, stocks and bonds often have an inverse relationship, with bonds tending to perform well when stocks perform poorly. Adding real estate, commodities, or other alternative investments to your portfolio can also provide diversification benefits.
- Rebalance Your Portfolio Regularly: Rebalancing involves adjusting your portfolio back to its original asset allocation. Maintaining a balanced portfolio over time is essential. Regular rebalancing ensures that your portfolio remains aligned with your investment objectives and risk tolerance.
- Choose the Right 401(k) Provider: Selecting the right 401(k) provider for your small business is crucial. A reliable provider should be knowledgeable about diversification and other important aspects of retirement planning. They can offer plans featuring diverse asset allocations and provide assistance to your small business’s employees in planning for their futures at a reasonable cost.
Diversification is a key component of successful retirement planning, especially for small business 401(k)s. By spreading investments across different asset classes and regularly reviewing and adjusting your portfolio, you can mitigate risk and enhance the potential for long-term returns.
Working with the right 401(k) provider can also help ensure that your retirement plan meets your needs and those of your valued employees. Remember, the journey towards a secure retirement starts with informed decisions and proactive planning.
Ubiquity is not a registered investment advisor, and the information provided herein should not be considered legal or tax advice. We recommend consulting with your financial planner, attorney, and/or tax advisor for personalized advice.