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Happiness and #Badassery



As VP of Brand + Creative for Ubiquity, Sylvia is a creatively driven entrepreneur with an unprecedented passion for the written word. With over 22 years in marketing and advertising and titles ranging from Director to CMO, Sylvia has worked with mega giants including Intel, Microsoft, IGN Entertainment, Activision, and Apple. She has also worked on projects with Jack Johnson, Mariah Carey, Denise Richards and YMCMB’s Lil’ Wayne and Birdman. Most recently, Sylvia co-produced Broken Eggs, the hard-hitting, feature-length documentary about the looming retirement crisis in America.


December 9, 2013 at 12:00 pm
Personal Finance


Part of thinking about a successful retirement, is being in a career that you love. Punching a clock for 50 years at a job that is miserable will literally make you die early, because you’ll want to.

I have done my fair share of miserable gigs over the years, and for a lot of money. I have nothing to show for that time, except for a bangin’ resume – and certainly a lot of experience in what I don’t want to do. On the flip, I also became an expert in the things I love to do!

Happiness was not my measure of success at the time, it was a paycheck.

Well that’s dumb.

When I found that seven years of my life was gone, I decided I needed a change. So, I sucked it up, moved out of my terribly expensive loft in the city and into my cheap house in the country, broke up with my previous clients, and landed myself a #badass gig with The Online 401(k).

I came on board back in March of 2011. After a career in advertising and as a prolific writer, I wanted to have a singularly focused MISSION and have some of my life BACK!

So, as the newly reformed DIY girl, I was excited because I got to tear everything apart and rebuild it from scratch. Get my hands dirty with a subject I had absolutely no experience in.

Retirement? Really? SNORE FEST! Well, it turns out, this is a very sexy subject.

Oh yeah. Retirement. Is. Sexy.

Look, someone has got to focus on connecting you with your future self. It’s miserable to think about saving money now for way the heck down the road. There is no immediate gratification in that. But there should be. There should be immediate gratification that you will not be living in a box under a bridge and that you will GET to retire and not have to work until you literally drop dead.

“Choose a job you love, and you will never have to work a day in your life.”

Oh, Confucius! Such #badassery!

Guess what? I love my job! And I love retirement! My good pal Chad Parks always says, something to the affect of: It should be a race to see who the hell can get out first. Change that retirement age from 67 to 55. Or sooner!

So it’s time. You need to evaluate your life if you haven’t already. Are you happy? Are you doing what you love? Are you saving for your future you?

Tell me your story! It’s not all about me after all. We’re in this together, friend.



Sylvia, aka DIY Girl

PS. Check out Carrie’s blog on workplace happiness. RAWK it!

PSS. If you have questions on retirement, but were too afraid to ask, @AndrewAnswers will demystify it for you. Every single question is answered! That’s a lot of sexy retirement love, right there.

PSSS. This is a recipe for Happiness Soup – I add garlic to mine, and plenty of it.