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How to Win the Retirement Game



Chad Parks is Founder, President, and CEO of Ubiquity Retirement + Savings, formerly The Online 401(k), has helped savers contribute over $1.4 billion towards their retirement since 1999. As one of the first flat-fee-for-service small business plan providers in the nation, Ubiquity delivers peace-of-mind with zero hidden-fees in the fine print. The company is headquartered in San Francisco with satellite offices from coast-to-coast. Read More...

Parks started out as a broker in the financial services industry by growing a portfolio of individual clients at San Francisco’s Piper Jaffray. Driven by a desire to better serve his clients while anticipating the phasing out of the traditional broker model, Parks left Piper Jaffray in 1997 to obtain his CFP designation and start his own fee-for-service, independent financial planning practice, Retirement & Education Group, Inc.

In his financial planning practice, Parks came across many small business owners looking for cost-effective and quality retirement plans. Finding the small business market highly neglected and underserved, Parks saw the opportunity and took it by launching The Online 401(k). Today, Ubiquity serves more than 7,000 small business customers in 50 states, providing solutions both directly and through partners, such as Zenefits, Charles Schwab & Co. and Morningstar, as well as payroll companies, financial planners and CPAs.

Parks has been quoted in many financial services as well as national publications such as The Wall Street Journal, The New York Times, Fox Business, Yahoo! Finance, USA Today, CNN Money, Bloomberg Wealth Manager, Business Week, Entrepreneur and Plan Sponsor for his considerable work performed in the space of small business retirement as well as his foray into documentaries with his independently produced Broken Eggs Film, released in 2014.

With his extensive work in Washington DC in getting legislation passed in order to stop the practice of hiding fees in the fine print, Parks has become the go-to expert on public policy as it relates to 401(k), as well as the looming retirement crisis in America, and what we can do to fix it.


May 16, 2012 at 11:52 am
Retirement News


In today’s world, where everyone including our own Congress is trying to get people to spend more to keep our credit driven economy growing the message to save is not coming through. Check that, it isn’t even being broadcast.

There are so many forces at play: unemployment, low wages, consumer debt (including student loans, mortgages, credit cards), taxes, so many taxes, government debt at all levels, unfunded public and private pension plans, and austerity measures across the board, how is a person to save?

Then there are the marketers. New cars, big TV’s, vacations like you are royalty, games, entertainment, dining out, houses full of ‘stuff’. Spend, spend, spend. Spend like there is no tomorrow, there will always be another credit card in the mail. Spend for the good of us all.

Don’t get me wrong; I am guilty of it too.

I, by nature, am a very optimistic person. I have to be to be an entrepreneur, and to be happy in this world.

I try and imagine a world where the message is save, save, save. I think we used to have that, but that was before my time.

What if we measured success not on who could spend the most, but who could save the most. What if winning the game, and garnering the envy of your neighbors came because you saved enough to get out?

Getting out means you don’t have to work. You can enjoy your time however you see fit — on your terms. Imagine what that would look like?

I realize that for all of us, employment comes from spending on goods and services. I also realize that you need to live and enjoy your time on this planet. But there must be a balance, no?

Me, I am changing how I think about all of this. I want to win, and I want to live on my terms.

What are you doing for yourself?